Write. Talk. Fix.
is your brand stuck?
A fashion consultancy that helps you work out what’s next.
I'm a UK based fashion consultant, speaker and facilitator. I help brands, buying teams, event organisers and educators shape the next step.
write talk fix
write talk fix
Fifteen minutes, no fuss.
Just what’s next.
Not sure where to start? Book a free 15 minute *disco (discovery) call and we’ll work out what’s next together.
Is this for you?
See how I can help;
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For founders and brand owners deciding what’s next: product, pricing, customers or a launch.
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For teams that need a fresh view on a decision or a direction they’ve been going round in circles on.
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For event organisers and educators who want a speaker or workshop on what’s next in fashion.
The session was incredibly useful for clarifying my buyer strategy and helping me understand the commercial side of things. It definitely helped me feel much more confident about the next steps." Sheedo, Founder, Baladeur
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The session was incredibly useful for clarifying my buyer strategy and helping me understand the commercial side of things. It definitely helped me feel much more confident about the next steps." Sheedo, Founder, Baladeur 〰️
What we do
write
Opinion and insight on where fashion is heading next, from a former buyer, brand owner and academic. Available for features, columns and expert comment.
talk
Hands on help for your brand, now or over time. With a buyer's eye and a founder's experience, I spot the gaps and opportunities, from product and pricing to marketing and launches.
fix
Ideas shared with a room; speaking, workshops, team training, facilitation and symposiums that bring the industry together.
“Thank you Emma for clearing some wood so I can see the trees again.” Louise Thomas Ninns, Louise Thomas Skincare
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“Thank you Emma for clearing some wood so I can see the trees again.” Louise Thomas Ninns, Louise Thomas Skincare 〰️
Soundboarding sessions
A focused plan on one decision, with a written summary and a six-week catch-up. Helping you get unstuck.
Who’s behind wtf?
I’ve taught it, bought it and built it!
Emma Thompson is a UK based fashion mentor with 20 years' experience as a fashion buyer, brand owner and academic. As a buyer, she decided which products made it onto the shop floor. As a brand owner, she built a label of her own. As an academic, she taught emerging designers and brand founders at the start of their careers. Having sat on every side of the table, Emma now helps fashion brand owners get unstuck and grow with confidence.
Along the way, I kept seeing the same thing. Talented people get stuck, not for lack of ideas, but because nobody gives them a straight answer about what to do next. WTF Next in Fashion is my answer: honest advice, practical help and a clear next step.
What’s next
Next stop: WTF visits Manchester November 2026
Founders wanted for interview.
Get in touch @wtfnextfashion
write talk fix WTF next in fashion
write talk fix WTF next in fashion
WTF NEwsletter
Ideas as you go, for what’s next in fashion.
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